Project Description

The project will develop the European Week of
Clean Sport Campaign to promote clean sport values and prevent doping, across levels of sport and demographic groups.The specific objectives of the proposed project are to:

Assess the needs of local sport stakeholders and sporting communities for the development of the European Clean Sport Week campaign.

Identify best practices in health communication and social marketing campaigns, and acquire lessons from related initiatives such as WADA’s Play True Day and UKAD’s Clean Sport Week.

Co-develop an operational framework for the implementation of the European Week of Clean Sport with expert academics, National Anti-Doping Organisations, and relevant target groups.

Implement and evaluate the impact of the European Week of Clean Sport in 4 EU countries, with an emphasis on promoting clean sport values and anti-doping education across levels of sport and in an inclusive manner.

Develop and disseminate policy and practice recommendations for the future implementation of the European Week of Clean Sport across Europe.